The New Shirt

By: Matt | July 1st, 2008

It is strange, but even before I knew what ABN AMRO was (I am not a European), I immediately associated it with Ajax. Years ago, you could have convinced me that ABN AMRO was some kind of Ajax-related holding company. And, considering the length of the partnership, it almost was. But all things come to an end, and a new sponsor is now emblazoned on our classy shirts. Pics after the jump.

Tell me what you think about it. My initial reaction was a bit of disappointment. The old logo just looked like it belonged there (after all these years), running down the side of our traditional stripe. This one is just front-and-center. I hoped for better, but it could be much worse. And if you can find a better picture, link to it. There are from here.

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• dave |  July 1st, 2008 at 7:41 am

  
  
  

  The Ajax patch looks strange, like a sewed-on afterthought. Do you know how much money Ajax is getting in the deal?

  Posted from United States

  

• Jon |  July 1st, 2008 at 8:01 am

  
  
  

  Meh. First, the good bits: the red stripe goes all the way over the top, the stripe doesn’t taper at the bottom, and the shirt has no collar (I know some people like collars, but I think they look horrible). Now the bad bits: the horizontal Aegon is the ugly bastard step-child to the classy vertical ABN AMRO, there’s something wrong with the Ajax badge and it looks like an after-thought/eye sore (as Dave noted), and the Ajax badge should be centered above the sponsor instead of the adidas logo (basically, swap places of the Ajax badge and adidas logo). Overall, not as good as some, but I’ve also seen worse.

  Posted from United States

  

• Jon |  July 1st, 2008 at 8:13 am

  
  
  

  By the way: here’s a close-up photo of the new Ajax Amsterdam and Ajax Cape Town shirts side-by-side…

  http://www.mokummaffia.nl/temp/IMG_0112.JPG

  By the way, part 2: this is rumored to be the new away shirts (they haven’t been unveiled yet)…

  http://cgi.ebay.co.uk/MAGLIA-CALCIO-AJAX-08-09-NOVITA-ASSOLUTA-NUOVA_W0QQitemZ160249683853QQcmdZViewItem?hash=item160249683853&_trkparms=39%3A1%7C65%3A10&_trksid=p3286.c0.m14

  Again, only rumor. But if true, I like those. More than the home version for this season (especially the Ajax badge part).

  Posted from United States

  

• Chris |  July 1st, 2008 at 8:32 am

  
  
  

  Aegon is another financial services company based in the Netherlands (they are an insurance conglomerate and own TransAmerica among other companies; ABN Amro is/was a bank-one of the largest in the world). I agree with everything everyone has written, especially about the club badge. They may as well have placed it on the sleeve. . .

  Posted from United States

  

• Andrew Connor |  July 1st, 2008 at 10:30 am

  
  
  

  Hmm. The old one was pretty iconic. This, it seems normal, at best. The badge is definitely crowded in there, though having a huge Adidas logo can’t help that.

  The away jersey in Jon’s isn’t bad. All the same, though, they all seem a pretty big step down from the ABN Amro version, where the sponsor logo actually seemed a fundamental part of the design and improved the design, which very, very few do.

  Alas.

  Posted from United States

  

• SydAjax |  July 1st, 2008 at 11:23 am

  
  
  

  I think its garbage. It just hurts my eyes to look at the damn thing. I guess any hope of ever gettting the old Ajax logo on a shirt are pretty much done, this would have been the perfect opportunity to do it. I don’t think I’ll be adding this one to my collection.

  Posted from United States

  

• Mike |  July 3rd, 2008 at 3:25 am

  
  
  

  I first didnt like the shirt at all, but I’m getting more and more used to it!
  Btw, I found this video on youtube about Ajax ‘winning’ at the Leidseplein in Amsterdam. Very funny to see how 200 new shirts were handed out by randomly swapping them… http://www.youtube.com/watch?v=2EeLJIrPqvQ

  Posted from Netherlands

  

• dave |  July 4th, 2008 at 11:49 am

  
  
  

  According to ajax.nl, Hereenveen has agreed to 16.25 million euros for Sulejamni and he now belongs to Ajax.

  Posted from United States

  

• Sagitarius |  July 5th, 2008 at 4:07 am

  
  
  

  12.8 m sulejmani now complete move to ajax

  bravo

  visit website ajax fanclub in thailand

  http://www.ajax.in.th

  we r small group but full of faithful

  Posted from Thailand

  

• Martin |  July 5th, 2008 at 7:38 am

  
  
  

  I agree that the new (home) shirt is a big step down–I also thought the vertical ABN AMRO logo was terrific, and the badge does look like an afterthought–but that Leidseplein video is awesome! But of course anything featuring both Ajax AND the immortal Toots and the Maytals is going to be awesome….

  Posted from United States

  

• robert |  July 8th, 2008 at 1:51 pm

  
  
  

  thanks for the tip
  brilliant video on
  http://www.youtube.com/watch?v=2EeLJIrPqvQ

  Posted from Netherlands

  

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